Question 1

CubeAI' Privacy Policy

Accepted Answer

Updated July 2024 At Cube AI, we take your privacy seriously.

The following privacy policy explains the personal data that Cube AI, Cube HX, Cube GO and group of companies (collectively referred to as “Cube”, “the Company”, “we”, “our”, and “us”) uses. The policy also describes how your personal data is processed and for what purposes.

Highlight of Main Points

This policy describes when we utilize Personal Data for our justifiable business purposes. For more on how to access and manage your data, please see the “Controlling your data” section.

We never sell your data.

We will, at times, transmit data across different countries including Canada, the US, and other countries. If it applies, we uphold the unmodified EU Standard Contractual Clauses for Processors (as defined in the GDPR) pursuant to the European Commission Decision of 5 February 2010.

We comply with the General Data Protection Regulation (the “GDPR”) and other applicable European Union (“EU”) privacy laws. If you are a resident of the European Economic Area (“EEA”), please see the GDPR Notice that applies to you. 
We comply with the California Consumer Privacy Act (the “CCPA”). If you are a resident of California, please see the CCPA Notice that applies to you.

Who is Cube AI?

Cube AI allows businesses to seek feedback (“Tests”) on any brand, design, content, process, or current or potential offering and persons to take part in such Tests (“Participants”) to perform and record Tests. In doing so, Cube collects, records, and analyzes data about Participants, which may include individually identifiable information that would allow the Company to determine the specific identity of or contact information of a particular person, billing information, account settings, and other personal data.

Who is the data controller? 
There are certain protection and privacy laws (such as the GDPR), which make a distinction between “controllers” and “processors” of personal information. A “controller” would decide how and why to process personal information. A “processor” instead processed personal information on behalf of a controller based on their instructions.

For Participants, Cube is the controller of the personal information collected from you by the Company, except for the information collected by our Clients through a Test. ​ For Clients, you are the controller of the data collected for us to provide you with access to our Services, except for the IP address you use for access to the service, which we control.

How data is collected and used

As a Participant or Client, we collect personal data directly via use of automated technology. In order to remain accurate and precise to provide most relevant data and deliverables, we can combine information that which you provide with information from third parties, in accordance with applicable laws. 
User Consent and Opt-Out: 
Users provide explicit consent for data collection and processing at the time of registration. Users can withdraw consent or opt-out at any time by contacting Cube's support team. To opt out, please send us an email requesting to be deleted from our Cube database.
Encryption:
At Cube, we prioritize the security and confidentiality of your data. To achieve this, all our storage utilizes server-side encryption. This encryption method ensures that your data is automatically encrypted before it is stored and decrypted when accessed by authorized parties. This adds an additional layer of security, protecting your data from unauthorized access and ensuring compliance with industry standards for data protection.

Cube uses personal data for justifiable business purposes, including the following:

1)    To allow you access to register as a Participant To provide deliverables to our Clients (including Participant recordings)
2)    To allow our clients to understand how to optimize their advertising through attention and behavior insights  
3)    To improve user experience with our services To keep proper records as required by law for financial purposes and taxation 
4)    To understand technical functionality of our systems and to develop new products or services and to critically examine your use of our service
5)    To communicate with you to provide client support to spot fraud, illegal activities, or security breaches 
6)    To make or receive payments or remunerations 
7)    To provide information, when necessary, to regulatory body​

Data Anonymization/Pseudonymization: 
When possible, Cube anonymizes or pseudonymizes personal data to protect user identities. This process ensures that data cannot be traced back to individual users without additional information.

Cube: Research and Development and your data

Cube software is constantly upgrading itself through extensive research into human behavior. As such, your data may also (along with its commercial component) be used for research into advancing the field of remote biometric research. This research is done with the highest standards of privacy and scientific validation towards the research process.

Data provided by or collected from our Participants (“Participant Data”)

Data Minimization: 
Cube adheres to the principle of data minimization by collecting only the personal data that is necessary for the purposes outlined in this policy. Unnecessary data is not collected or processed.

Recordings 
A Participant taking part in a Test is recorded. Your activities, including any or all of the following: voice recordings, screen content, face recordings, screen recordings, browser content, screen interactions including mouse movement and clicking, text input, device configurations, and any background audio or video content (“Recordings”)

IP rights in the Recordings are assigned by Participant to Cube under the terms of the Participant Terms of Service in consideration for Participant’s use of the platform and services. Face recordings are owned by and controlled by the Client or Cube, as needed.

Cube uses Recordings to provide analysis to Clients, to market its own product/service, to protect against fraud, to improve our service, and for other justifiable business purposes.

What do we do with Face Recordings

Emotional Response Analysis Cube
We use the video recording of you face to infer emotional states (happiness, surprised, anger, fear, and disgust, negative valence, and positive valence) that you are experiencing during the event. This video will be accessible to our end customer (likely the website owner of the task you are doing) so that they can also see any insights that they can have, of your journey on their website, through qualitative means.

For commercials, the end customer does not view individual data, and cannot see your individual identifying data (i.e. name, face video, or email). Your data will be presented as aggregated data to our client.

Eye-tracking

Cube also uses the front facing camera to process your eye-movement so that we can display a visual representation to our customers of your eye-movement on their website. This allows for our customers to understand how consumers are reacting to certain parts of their design and if they are seeing items such as buttons. This data is represented to our customers as a moving circle around the screen that is mean to be an AI generated understanding of where you are looking.

It is possible in the future we will analyze your data for other biometric responses that allow our clients to get a better understanding of customers. These include may, blink rate, heart rate, breath rate and other responses available through this technology.

Email Addresses

Your email address is necessary for us to provide you with final payment upon successful completion of the test. Once payment is made, your email will be stored in our system to contact you for future testing. At which point you may or may not opt out.

Privacy and Minors

Cube does not accept Minors (children aged 17 and under) as Participants nor does it accept mandates for analysis of Child related products and services.

Data provided by Clients

While Clients use our service, their employees are sometimes asked to enter information such as name and contact details, including email address, address, telephone, or other personal data.

Client Data is used by Cube to identify each Client and provide them services, to bill Clients, and to meet Cube’s contractual obligations. This data is also used to improve our offerings and to provide Clients with notices about those improvements and for other justifiable business purposes.

It remains the Client’s obligation to make certain that collection and processing of Recordings from a mandated Test are handled in accordance with applicable laws.

Indirect collected Personal Data 
None

Information from 3rd parties

Cube collects personal data and other data from 3rd parties who provide databases of potential testers which includes their contact information, if such potential Clients consent to those 3rd parties sharing their information with us. The use of this information is limited to our recruiting purposes.

Cookies

When you visit our site, a banner on the management of cookies will be displayed, allowing you to activate or not cookies that are not strictly necessary for the proper functioning of our website.

No Personal Information is stored on the cookies that we use.
These technologies are used for quality assurance purposes to offer you a positive user experience.  In fact, cookies allow us to collect information that will facilitate user navigation of our sites and continuously improve their presentation and functionality. Cookies also help us display relevant content for the user according to his or her language, region, pages previously visited on our sites, etc.
You can adjust your Web browser so that it notifies you when you receive a request to install cookies or that it completely rejects cookies. You can delete the files that contain cookies; these files are saved on your Web browser. However, deleting them could prevent you from answering our surveys online.

Sharing Personal Data

Cube gives personal data to our 3rd party agents or service providers who are mandated to perform services on our behalf. They may support certain functions and in some cases collect information directly. Some instances of use of 3rd party service providers include:

Hosting and content delivery network services, such as AWS and Google Cloud Platform

Unless explicitly requested to the contrary, we do not directly collect your payment information and do not store it. We use a 3rd party payment processor, such as PayPal, which collects payment information on our behalf in order to complete transactions, such as to pay Participants. Cube administrators have viewing and tracking capability of actual transactions via the chosen 3rd party payment processor, with the exception of the last 4 digits of your credit card, card type, postal code, and expiry date, we do not have access to your credit card information.

Payment to testers
Cube will use your email address to pay you using such services as Amazon gift cards, or other online payment options. Participant email must be shared with them, in order to pay our testers.

Legal Obligations and Security ​

There are limited circumstances under which Cube will keep or share your Personal Data which may include: if you have provided consent, if it is required by law, to protect the safety of any person, to protect safety of our services, to curtail malicious activity, to protect our rights, or property of those using our services.

If in accordance with the law we become required to disclose personal data (pursuant to subpoena, warrant, or other court order) we will comply with such legal mandates.

Should Cube be made aware that there is an impending emergency including the potential death or severe physical injury to a person, we will provide information to law enforcement in an effort to prevent such peril.

Storing your Data

Data Retention

Cube retains your personal data as per your instructions, including those in the applicable terms of service consented to by you. We may also maintain your personal data if there is a justifiable business reason to do so. It must be maintained for the establishment or defense of legal claims (“litigation hold”). In such circumstances, it will only be maintained as long as required for this purpose.

We determine the appropriate retention period for personal data based on the amount, the nature and sensitivity, reasons for collecting, and applicable legal requirements.

If you have specific questions about this, please contact us directly.

Deletion

We may delete Personal Data one year after the conclusion of our business relationship, depending on our document retention policies and practices. If no continued justifiable business purpose persists for processing your personal data, we will choose to either delete or anonymize it. Noting that if anonymized, deletion may become impossible however it will no longer be able to be combined with other data to identify you.

If you ask Cube to delete particular personal data of your own, we will comply either via deletion or anonymization unless doing so would prevent us from carrying out specific justifiable business functions.

In the event we do erase your data, per your request, we will ask for reimbursement of amount paid from you to have participated in this test.

Controlling your Data

Clients and Participants who seek access to or correction of personal data for which Cube acts as Data Controller, should contact Cube directly. If Cube acts as the data processor, then you should contact the data controller.

Keeping Data Safe

Cube is committed to enforcing this privacy policy.

Security

Cube does not guarantee the security of information provided to the Company. Information provided is at the risk of the provider. Cube will make reasonable efforts to ensure the security of data in our possession. Information is kept on our servers and those of 3rd parties hired to provide storage services to us.

Cube employs the necessary services and infrastructure to safeguard the information we collect and process. By providing personal data to Cube, you agree to electronic communication between us regarding security, and privacy."

Regular Policy Updates: 
Cube reviews and updates its privacy policy regularly to ensure compliance with applicable laws and reflect any changes in our data practices. Significant changes to the policy will be communicated to users via email or through our platform.

Question 2

Is it secure?

Accepted Answer

Yes. CubeGO records your phone's screen and your face for the duration of a test and then sends the recordings over to securized servers. All of your data is anonymized and none of it is shared in its raw format with any third parties.
 
CubeGO does not have access to any data stored on your phone; it only has access to write data onto your phone.

Question 3

What are the terms and conditions?

Accepted Answer

CubeGO captures eye-tracking and emotional data using your phone's frontal camera. For this, your face must be visible at all times and your posture must be held constant during the test. The CubeGO app provides instructions on how to achieve this.
​
Payment in exchange of participation in a test is conditional on following the in-app instructions. If the quality of your videos is compromised because instructions were not followed, you may not get paid.

Please be aware that you only have one shot at completing any given test, and you may not submit new videos if something goes wrong. This means that you should only start a test if you know that you have a stable Internet connection, are unlikely to be interrupted, and are able to follow the instructions. 
 
How to ensure that you receive payment:
 • Follow the posture, lighting, and other instructions provided before the test begins and maintain them for the duration of the test
 • Complete the calibration sequence 
 • Finish the task and answer all the questions
 • Make sure you have a stable Internet connection
 • Wait until the videos are done uploading before you quit or uninstall the app
 
​
Reasons why you may not receive payment:
 • You did not follow the posture or lighting instructions (your face is off-center, in the dark, or moving too much)
 • You did not complete the calibration sequence
 • You quit the app before the test was over 
 • Your internet connection was lost during the test or during the video upload
 • You quit or uninstalled the app before the videos were done uploading

Question 4

What does CubeAI have access to?

Accepted Answer

CubeAI will ask permission to access your phone's frontal camera. It will also ask permission to record your phone screen. Additionally, on Android phones, CubeAI will ask for permission to stay on top of your other apps and to write files onto your folders.
 
The access to your frontal camera and screen recording must be granted each time you wish to start a test. CubeAI cannot record your face or your screen without your permission. CubeAi also cannot record if it is not running. If CubeAI quits or crashes during a test, recordings stop automatically.

Question 5

What happens to my data?

Accepted Answer

CubeGO records a video of your screen and a video of your face. These videos are then uploaded onto our servers. Videos of your face are not retained on our servers and are not shared with partners (i.e., CubeGO clients). Instead, we use your face video to extract emotions, and then plot them onto your screen video. Once the information has been extracted from your face video, your face video gets destroyed from our servers.
 
Videos of your screen may be shared with third-parties. For this reason, we encourage you to follow the instructions preceding each test to anonymize your phone screen. If any personal information should appear on your phone screen during a test, this information will be blurred or otherwise censored prior to sharing your screen video.

Question 6

What does it measure?

Accepted Answer

CubeGO captures your gaze and your emotions using your phone’s frontal camera. This is done to understand where you are looking and how you are feeling while you interact with websites and apps.
 
Aside from your gaze and facial emotions, CubeGO also captures what happens on your screen during a test. and asks you questions before and after a test to capture your opinion.
 
When a test is completed, CubeGO uploads a video of your screen and a video of your face to our servers. Videos of your face are used to extract emotions and are then destroyed. Then, your data are analyzed to understand what was happening as the experience unfolded, second by second.
 
User experience professionals, designers, and developers use this information to understand how to improve their apps, websites, and other digital products. Aside from this, they get direct feedback from you, the user, on the experience they created.

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The science of connecting

CubeGO is a division of Cube Human Experience (HX) Inc. Our goal is to deliver, to our clients,
the richest understanding of their customer experience's. We provide remote testing through our SaaS platform CubeGO and in-lab testing services through our patented technology solution CubeHX.

FREQUENTLY ASKED QUESTIONS

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The science of connecting

CubeGO is a division of Cube Human Experience (HX) Inc. Our goal is to deliver, to our clients, the richest understanding of their customer experience's. We provide remote testing through our SaaS platform CubeGO and in-lab testing services through our patented technology solution CubeHX.

FREQUENTLY ASKED QUESTIONS

CubeGO is a division of Cube Human Experience (HX) Inc. Our goal is to deliver, to our clients,
the richest understanding of their customer experience's. We provide remote testing through our SaaS platform CubeGO and in-lab testing services through our patented technology solution CubeHX.