What can CubeHX do for you?
CubeHX is a completely customizable service that provides you with quality consulting and the opportunity to open your own user testing lab.
How does it work?
We conduct thorough research to better understand your customer and draw fitting user profiles.
Through this process, we are able to empathize with your target customer and gain a deep and insightful understanding of their needs and their attitudes.
Our team conducts an in-depth analysis of your product's current and intended experience.
User Journey Maps
Our highly detailed user journey maps combine business objectives, persona information and competitive analysis to extricate improvement and innovation opportunities.
Throughout the process, our team generates sets of high- and low-fidelity prototypes to validate your product's design.
In-lab User Testing
Cube captures variations in pupil size to determine cognitive effort.
Through the use of sensors on the skin, Cube captures variations in skin conductance to determine emotional intensity.
Cube captures users' facial expressions as they occur and identifies emotions such as anger, fear, surprise, disgust, and happiness.
Cube captures users' fixations and maps them onto what they are looking in order to measure attention.
Cube combines survey data to enrich the neuropsychological insights with users' own perception of their experience.
Observant interviews with users provide rich insights into users' subjective experiences and opinions.
Cube' patent synchronizes neurological responses by identifying an individual's unique response through latency and duration detection
CubeHX Patented Technology
Physiological reactions do not occur in unison. Accounting for latency and duration allows for the most accurate understanding of the human non-conscious reaction.
Want to use our patented technology with your current UX lab setup?
CubeHX works with most Noldus UX lab setups. Contact your Noldus sales representative for more information.
Companies that optimize for emotional response see, on average, an 85% greater increase in sales growth than companies who do not.