Cube combines physiological measures into one, understandable data point, allowing for an unprecedented understanding of the customer experience.
Revenue lost each year to bad user experience
More friction points detected with Cube
Increase in consumer intent to purchase
See the power of Cube multimodal heatmaps
Make decisions with more data. The effects of combining gaze and emotion allow for an unprecedented ability to create a product that connects to your customer.
Increase customers emotional connection
Decrease Cognitive Overload
Detect peak points of arousal/attention
With Cube , create groundbreaking customer experiences by understanding how your customers truly feel.
Pupil dilation is used to ascertain cognitive load levels
By tracking eye movements, we get valuable data such as engagement and areas of interest
Galvanic Skin Response
Allows us to understand the intensity of users emotional state. AKA emotional arousal
Tracks the users emotional state through micro-movements in the users face
Our Clients Come From Many Sectors
Our Triangulated Insights
Cube maps these combined measures onto valuable visualization tools
What kinds of stimuli generate reactions on our interface? Is our user happy when looking at an object? Confused? Stressed?
Understand which prototype will have the best impact and most probability of achieving your end goals.
Which is the journey truly experienced by my customers?
Your customers have choices. They are one click or download away. Understanding your peers is a competitive advantage.
Friction Point Realization
Understand what your customer cannot tell you. Cube algorithms are able to identify 50% more friction points than qualitative exit interviews.
Identify your customers' most efficient path to success.
A Few of the Benefits of Triangulation
Non-conscious is the cornerstone for understanding purchasing decisions
It is estimated that up to 90% of a consumers' decision to buy a product is based purely on their non-conscious response. Optimizing your customers' non-conscious allows for your products to be optimized for success.
Knowing rather than guessing
Human beings don't always do what they say they will do. This reality is the core foundation as to why quantitative user experience testing should be at the center of any UX-related tests. Thanks to advances in science, we now know that non-conscious response is truly what drives the consumer decision-making process. By measuring physiological and biometric consumer responses, we can ensure that your products will be designed based on scientific data, rather than on speculative insights.
Fixing pain points by detecting moments of frustration, confusion or stress leads to more conversions.
Creating a positive emotional connection strengthens long-term memory and brand building.
Combining neuroscience tools is the best way to predict in-market behaviour.
Cube's granular diagnostics provide a second-by-second analysis of a user's journey.
High arousal and positive emotional reactions predict high purchasing behaviour.